December - Tyas

Tyas #basicbutnotsobasic X An Ode To Love

Aditi Jaisinghani, an advocate for sustainable, conscious living, and a Fashion Communication specialist by profession, founded Tyas ( during the second lockdown as a means to spread a message. At a time when things seemed gloomy, she wanted to remind the world how important it was for us to Love ourselves. To keep our heads high and to focus on the good. The pieces she designs at Tyas are full of love and her positive energies.

March - Rural Conversations

Capsule Collection by Rural Conversations

An ardent believer of slow, sustainable living, the founder of our Brand Of The Month Rural Conversations, Richa Banjara, an alumnus of NIFT, Hyderabad, takes us through her journey of creating this brand by exploring how sustainability encompasses a diversity of fields and disciplines.

December - Minus 30

minus thirty

Based out of Delhi and started by two sisters, Shivanie and Gayatri, Minus 30 is an artisanal gelato brand. A professionally trained gelato maker, Gayatri, handles the recipes and the flavors while Shivanie looks after the operations of the brand.

November - Eden by MP

eden by MP

Co-creators at the brand, Mahima and Prathana Shreshtha are a duo of two high energy, fun and insanely creative sisters based out of Kathmandu, Nepal. They’re also the co-creators of a bridal wear boutique in Nepal called ‘MP Luxury Bridal’.

September - Equiivalence


A sustainability enthusiast and a stern believer of responsible living, the founder of our brand of the month Equiivalence - Avani Shah, is here to teach us how to make a conscious and ethical statement via her jewelry.

October - Kissa Goi

Will flower

Started by two sisters, Anushrie and Ayushi Agrawal, Kissa-Goi is an art-based, slow fashion brand. Originating from the quaint city of Surat, Gujarat, it is a homegrown attempt by this duo at building a community of artists.